Enrollment Marketing Strategist - New York Institute of Technology (old westbury, new york)
Posted: Wednesday, August 30, 2017 12:05 AM
Committed to educating the next generation of leaders and to inspiring innovation and advancing entrepreneurship, NYIT enrolls approximately 10,000 students on campuses in North America, China and the Middle East. As a forward:thinking institution NYIT has pioneered educational practices to serve student needs since 1955. NYIT offers 90 undergraduate, graduate and professional degrees in 50 fields of study and is home to students from more than 100 countries and from 50 states. Its seven schools and colleges include: School of Architecture and Design; College of Arts and Sciences, School of Engineering and Computing Sciences; School of Health Professions; School of Management; College of Osteopathic Medicine, and the newly formed School of Interdisciplinary Studies and Education. NYIT sponsors 12 NCAA Division II athletic programs and one Division I team.Reporting to the Director of Student Communications, NYIT seeks an Enrollment Marketing Strategist to lead and manage traditional and digital communications and marketing campaigns to engage prospective and admitted undergraduate, graduate and international students, as well as key stakeholders throughout the recruitment, admissions and enrollment process. Manage student life cycle engagement, including lead generation, paid search, data acquisition, marketing automation (email, direct mail, SMS, social media, etc.), segmentation, quality assurance, and A/B testing to maximize campaign performance. Enhance, develop and implement new CRM programs that drive new leads, retention, reactivation through a series of communications that delver personalized and relevant content. Ensure compliance at all times with CAN:SPAM, CASL and privacy laws and adheres to data management laws and data governance guidelines. Support marketing automation by maintaining a clean database, which includes coding, testing and selecting lists. Report on key success metrics and analytics to provide thorough business analysis and strategic program and tactical recommendations.Test and evaluate best acquisition channels, including both paid and organic strategies. Test campaigns, landing pages, and emails to improve conversion performance.Proactively forecast, and report successes, inonsitencies and underperformance.. A bachelorA?s degree in marketing, business communications, or a related field with at least two years of professional experience is required. Must have strong analytical, quantitative and problem:solving capabilities, with attention to detail, at both strategic and executional levels. Experience with customer relationship management (CRM) systems, automation tools, email deployment platforms, direct mail and digital marketing tactics as related to lead generation and conversion and the ability to trouble shoot creative and deployment issues and proven relationship:management skills with ability to communicate effectively and successfully influence across all levels is required. Must have experience with A/B and multivariate experiments, as well as with data integration and leveraging third party data and data feeds to improve enhance targeting and personalization initiatives. Must have knowledge of email marketing and best practices and CAN:SPAM and CASL laws, strong analytical, collaborative, organizational, writing, and presentation skills, ability to work in a fast paced environment and on multiple priorities as required, as well as a hunger to learn and follow industry trends. The successful candidate is detail:oriented, date:driven, and adheres to deadlines. Experience working in higher education is preferred. The position is at NYITA?s Old Westbury campus. Travel between the Manhattan and Old Westbury campuses will be required from time to time. We offer a competitive benefits package, including tuition remission, along with a professional environment designed to enhance your career development. For immediate consideration, please send your resume and cover letter.
• Location: old westbury, Queens
• Post ID: 130363813 queens